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This is great news for those who travel often outside the United States. T-Mobile just announced that they will be offering unlimited data usage in more than 100 countries for their US customers. I been a big fan of T-Mobile’s Wi-Fi calling features on older BlackBerry models, and they recently released an app for Blackberry 10. Why I love this feature is that when I travel abroad I can call, send text messages, using the Wi-Fi calling without incurring roaming charges. Now they are making it even easier for customers to use their devices and stay connected while traveling abroad. The company recently signed a deal with super star Latin singer Shakira and part of their strategy is leading to todays announcement. Here is what they said during the deal announcement with Shakira:
“Today is all about bringing the world closer together,” said Shakira. “I’m excited to partner with T-Mobile and look forward to being able to share my music in new and innovative ways.”
“Shakira is an extraordinary, global entertainer who certainly understands the importance of being connected while she travels the world,” said Mike Sievert, CMO, T-Mobile. “She has a passion for communicating with her fans across many platforms and we knew that we could.
Following up with today announcement I can see how they plan to use Shakira’s popularity to market their new offerings to their current and potential customer base. Regarding today’s announcement this is what the CEO said: