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T-Mobile CMO: subsidized pricing hurts wireless competition, undermines hardware value

Could an end to unsubsidized smartphones be on its way for US carriers? If T-Mobile’s Chief Marketing Officer Cole Brodman had his way, that familiar on-contract pricing would’ve gone the way of the Dodo a long time ago. Speaking at this week’s GeekWire Summit in Seattle, the Magenta Read the Rest of the story [...]

T-Mobile CMO says smartphone subsidies need to go

Speaking at GeekWire’s technology summit in Seattle, T-Mobile’s chief marketing officer Cole Brodman voice some strong opinions regarding carrier subsidies, claiming they are hurting the mobile industry. “It actually distorts what devices actually cost and it causes OEMs, carriers — everybody to compete on different playing fields, and I think it Read the Rest of the story [...]